Vikas Principles of Marketing for B.Com (Hons.) Semester 3
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CLBKVIKA0839
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Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of B.Com (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivaled compendium of modern marketing.
Features:
- Provides exhaustive coverage of all topics in the syllabus
- Uses analytical framework to explain complexities of marketing issues
- Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
- Incorporates Review Questions, University Examination Questions and Projects
| Product Name | Vikas Principles of Marketing for B.Com (Hons.) Semester 3 |
|---|---|
| ISBN / Product Code | 9789325980839 |
| Select Books by Class | Semester 3 |
| Author | JP Mahajan & Anupama Mahajan |
| Entrance & College Books | Text Books |
| Binding | Paperback |
| Publisher | Vikas Publications |
| Subject : College Books | Business Marketing |
| HSN Code | 4901 |
| Company Details | Published by Vikas Publishing House Pvt. Ltd., E-28, Sector-8, Noida- 201301. In case of any queries regarding products please call at +91 120 4078 900 or email at helpline@vikaspublishing.com |
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