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The Search: How Google and Its Rivals by John Battelle

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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
John Battelle
Macmillan Publishers India
OR

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What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

Additional Information

HSN Code 4901
Author John Battelle
Language English
General Books : Categories Computers & Dig. Media
Binding Paperback
Publisher Macmillan Publishers India
SKU GBKGBD1418
ISBN / Product Code 9781591841418

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