Strategic Marketing (Hindi Medium) by FC Sharma

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CLBKSMBD0622
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Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it's that simple, but it means a lot more than getting creative with the marketing mix. Armed with a thorough understanding of the firm's capabilities and aspirations, the customer market and the competitive landscape, the Goal of Strategic Marketing (and the job of the strategic marketer) is to maximise a firm's positive differentiation over competitors in the eyes of its target market
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Product NameStrategic Marketing (Hindi Medium) by FC Sharma
AuthorFC Sharma
BindingPaperback
PublisherShree Mahavir Book Depot
Subject : College BooksMarketing Management
Bar Code9789381580622
HSN Code4901
Company DetailsPublished by-Sree Shree Mahavir Book Depot. Address- 2603, Nai Sarak Marg, Roshanpura, Chandni Chowk, Central Delhi, New Delhi, Delhi 110006. In case of any complaint please call at 011 23283331.
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