Scholar Tech Press Advertising for B.com (Hons)

The book 'Advertising' has been written keeping in view the CBCS syllabus of B.Com. (Hons.) and B.Com. Courses of University of Delhi and other Central Universities in India.

The following are the highlights of the book:

• Full coverage of the prescribed syllabus.
• Simple and lucid language for easy understanding.
• Extensive use of tables and figures has been made for better understanding and clarity of concepts.
• Various examples from the advertising world have been incorporated to relate theory to practice.
• Extensive use of 'Advertising Insights' to give detailed examples of advertising practices in the real world.
• In-depth case studies are used for better understandings of the advertising concepts. Exercises are given at the end of case studies to help students apply the knowledge and understanding gained from case studies and to explore the topic further.
• Question are given at the end of each chapter to give students opportunity to test their understanding of this topic.