S Chand Professional Communication Skills by AK Jain, A M Sheikh & Praveen SR Bhatia

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  • Business communication is used for a wide variety of activities including, but not limited to: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.
  • Companies with limited resources may choose to engage in only a few of these activities, while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals can possess are excellent writing ability, good 'people' skills, and the capacity to think critically and strategically.
More Information
Product NameS Chand Professional Communication Skills by AK Jain, A M Sheikh & Praveen SR Bhatia
ISBN / Product Code9788121920926
BindingPaperback
PublisherS Chand & Company
Subject : College BooksCommunication System
HSN Code4901
Company DetailsPublished by S Chand and Company Ltd , Hero Cycle Compound Plot no-8, Sahibabad Industrial Area, Site -IV, Dis- Ghaziabad, Opposite Passport Kendra, Pin code- 201010 E-mail : customercare@schandpublishing.com Ph-no- 0120-4176248 / 4261379
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