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PK Ghosh Strategic Management by Sultan Chand & Sons

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It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management.
PK Ghosh
Sultan Chand & Sons
OR

Details

It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management. The Indian context has been kept in view throughout the work and the basic ideas are supported by empirical findings and research studies relevant to the Indian scene. Addressed primarily to the post-graduate students of Indian Universities and Institutes of Management, the text has been put across in such a manner that Indian executives will also find it stimulating. Main Features Limitations of Strategic Management Total View of Strategic Intent Market Opportunity Index Sustainable Competitive Advantage Enterprise Resource Planning (ERP) Value Chain: Value Addition through Vertical Integration An Extension of the Two-dimensional Portfolio Analysis (SPACE) Corporate Parenting (Relationship between Corporate HQ and SBUs) Activation of Strategy: Prelude to Strategy Implementation Strategic Budgeting Structure based on Supply Chain Management Strategy of Technology Management Policy on R&D in the Context of Production and Purchasing Branding Marketing Mix Policy Foreign Currency Financing of Capital Buyback of Shares SEBI (Issue of Capital and Disclosure Requirements) Guidelines, 2013 Motivation and Incentives in the Context of Human Resource Management Influence of other Agencies in Union-Management Relations New cases.

Additional Information

HSN Code 4901
Author PK Ghosh
Language English
Subject : College Books Management
Universities & Courses Delhi University
Binding Paperback
Publisher Sultan Chand & Sons
SKU CLBKSULT0090
ISBN / Product Code 9789351610090

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