Neeraj IGNOU Tourism Marketing (TS-6)

About Neeraj IGNOU Tourism Marketing (TS-6)

This present book contain following chapters:-

UNDERSTANDING TOURISM MARKET

1. Introduction to Tourism Marketing: Approaches, Relevance and Role
2. Market Segmentation
3. Tourism Markets: International and Domestic MARKET ANALYSIS
4. Marketing Research
5. Competitive Analysis and Strategies
6. Forecasting for Tourism and its Products
7. Role of Technology in Tourism Marketing

DEVELOPMENTAL ROLE OF MARKETING

1. Role of Public Organisations
2. Role of Local Bodies
3. Role of NGOs
4. Socially Responsible Marketing
5. Social Marketing MARKETING MIX
6. Product Designing
7. Pricing Strategies
8. Promotion Strategies
9. Distribution Strategies
10. The Fifth P: People, Process and Physical Evidence

MARKETING MIX: SPECIFIC SITUATIONS

1. Familiarisation
2. Seasonal Marketing
3. Trade Fairs and Festivals

DESTINATION MARKETING

1. Regions, Cities, Leisure Spots
2. Events, Activities, Individuals
3. Shopping, Education and Culture
4. Marketing Local Foods

ACCOMMODATION MARKETING
● Star Category Hotels

About the Publisher
Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks.Today Neeraj Publications has also become a prominent name in developingCustomized study materials for several Universities / Institutions In the Self Learning Material (SLM) format