Neeraj IGNOU Strategic Management (MS-11)

Strategic Management contains following chapters divided into five blocks. All chapters name are mention below:

Block-1 Introduction to Strategic Management

1. concept of strategy
2. process of strategy
3. strategic framework

Block-2 Strategic Analysis

1. environmental analysis
2. competitive forces
3. internal analysis

Block-3 Business Level Strategy

1. cost
2. differentiation and focus

Block-4 Corporate Level Strategy

1. growth strategies-i
2. growth strategies-ii
3. strategic alliances
4. turnaround

Block-5 Implementation and Control

1. structural dimensions
2. behavioural dimensions
3. control
4. evaluation of strategy 

About the Publisher

Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks.Today Neeraj Publications has also become a prominent name in developing Customized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.