Neeraj IGNOU Public Relations (JMC-4)

About Neeraj IGNOU Public Relations (JMC-4)

This present book contain following chapters:-

1. Definition, Nature, Ethics and Scope of Public Relations
2. Definition of Public Relations: Its Nature, Process and Public
3. Concepts of Public Relations, Advertising, Publicity and Public Opinion
4. Ethics of Public Relations Professionalism
5. Career Prospects of Public Relations
6. Public Relations in the Development Context: Catalyst, Persuasion and Motivation
7. Principles and Functions of Public Relations
8. Principles of Public Relations
9. Organisation and Structure of Public Relations Departments - Government and Private
10. Functions of Public Relations Structure
11. Planning Public Relations Campaigns and Programmes
12. Evaluation and Feedback
13. Growth and Development of Public Relations in India
14. Origin of Public Relations
15. Growth of Public Relations in India 
16. Professional Public Relations Organisations
17. Training and Research for Public Relations 
18. Trends in Public Relations
19. Public Relations in Government and Industry
20. Public Relations Practices in Central Government
21. Public Relations Practices in State Government and Local Bodies
22. Public Relations in Public Sectors
23. Public Relations in Private Sectors
24. Public Relations in Non-Governmental and Voluntary Organisations
25. Public Relations in Educational and Research Institutions
26. Public Relations Strategies
27. Public Relations: Tools and Methods
28. Media Relations: Press and Electronic Media
29. Corporate Public Relations
30. Production of Public Relations Materials
31. Case Studies in Public Relations

About the Publisher
Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks. Today Neeraj Publications has also become a prominent name in developing Customized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.