Neeraj IGNOU Marketing for Managers (MS-6)

Marketing for Managers textbook contains following chapters divided into six blocks. All chapters name are mention below:

I Marketing and its Applications

1 Introduction to Marketing

2 Marketing in a Developing Economy

3 Marketing of Services

II MARKETING PLANNING AND ORGANISATION

4 Planning Marketing Mix

5 Market Segmentation

6 Marketing Organisations

7 Marketing Research and its Applications

III UNDERSTANDING CONSUMERS

8 Determinants of Consumer Behaviour

9 Models of Consumer Behaviour

10 Indian Consumer Environment

IV PRODUCT MANAGEMENT

11 Product Decisions and Strategies

12 Product Life Cycle and New Product Development

13 Branding and Packaging Decisions

V PRICING AND PROMOTION STRATEGY

14 Pricing Policies and Practices

15 Marketing Communications

16 Advertising and Publicity

17 Personal Selling and Sales Promotion

VI DISTRIBUTION AND PUBLIC POLICY

18 Sales Forecasting

19 Distribution Strategy

20 Managing Sales Personnel

21 Marketing and Public Policy

22 Cyber Marketing

About the Publisher

Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks.Today Neeraj Publications has also become a prominent name in developing Customized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.