Neeraj IGNOU Consumer Bhaviour (MS-61)

CONSUMER BEHAVIOUR: ISSUES AND CONCEPTS CONSUMER BEHAVIOUR: NATURE, SCOPE AND APPLICATIONS CONSUMER BEHAVIOUR AND LIFESTYLE MARKETING ORGANISATIONAL BUYING BEHAVIOUR INDIVIDUAL INFLUENCES ON BUYING BEHAVIOUR PERCEPTIONS CONSUMER MOTIVATION AND INVOLVEMENT ATTITUDE AND ATTITUDE CHANGE LEARNING AND MEMORY PERSONALITY AND SELF-CONCEPT GROUP INFLUENCES ON CONSUMER BEHAVIOUR REFERENCE GROUP INFLUENCE AND GROUP DYNAMICS FAMILY BUYING INFLUENCES, FAMILY LIFE-CYCLE AND BUYING ROLES CULTURAL AND SUB-CULTURAL INFLUENCES THE BUYING PROCESS PROBLEM RECOGNITION AND INFORMATION SEARCH BEHAVIOUR INFORMATION PROCESSING ALTERNATIVE EVALUATION PURCHASE PROCESS AND POST-PURCHASE BEHAVIOUR MODELLING BUYER BEHAVIOUR EARLY MODELS HOWARD SHETH MODEL RECENT DEVELOPMENTS IN MODELLING BUYER BEHAVIOUR