Maximax Business Economics (Fourth Revised Edition)

'Business Economics' book has been designed strictly in accordance with the latest syllabus prescribed by the Guru Gobind Singh Indraprastha University (GGSIPU), Delhi for BBA, Semester-1, Paper Code No.107. The material in this book is designed to provide maximum flexibility of use for teachers and students alike. The text has grown from the author's long teaching experience of thirty-four years to the students of Commerce and Economics at different levels.

Some of the Special Features of this Book are:

• Written in a lucid and simple language.
• Written with a view to present a qualitative understanding of the subject.
• Comprehensive coverage of the new syllabus.
• Exposition of the text is clear and precise.
• Chapter outline giving the contents of the chapters.
• Analysis in each chapter has been developed step by step in a systematic manner based on logical reasoning.
• Summary, review questions are given at the end of each chapter.
• End Term Examination papers of GGSIP University for years 2013-2018 are appended at the end of the book.