Marketing Practices in Retail in India by Dr. Urvashi Makkar

It's a pleasure to bring out a book on the theme "Marketing Practice in Retail in India". This book Focuses on overview of retail in India, growth story of retail in India, India's service sector in retail, different format of retail in India, current trends in marketing in retail, customer satisfaction in retail sector the changing customer taste, changing scenario in retail sector and the literature reviewed by different authors in the field of retail sector etc. This book also explores the retailing strategy, store location, retail marketing segmentation, strategic planning in retail, and financial strategy of retail Industry in India.