Managerial Economics by G Geetika

Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST, Highlights of Budget 2017, and many more.

Contents

• Basic Concepts and Principles
• Theory of Firm
• Consumer Preferences and Choice 
• Demand and Supply Analysis
• Elasticities of Demand and Supply
• Demand Forecasting
• Cost and Revenue
• Production Analysis
• Financial Evaluation of Long-Term Projects
• Perfect Competition
• Monopoly and Monopsony
• Monopolistic Competition
• Oligopoly
• Choice under Uncertainty and Game Theory
• Product Pricing