Management Principles and Applications by CB Gupta

 This book has been specially designed and written for B.Com. (Hons.) Semester III Paper No. BCH 3.3 (DU) as per the CBCS syllabus. Some of the distinctive features of this book are as follows:

• Full coverage of the prescribed syllabus
• Chapter outline to give a bird's eye view of the contents in every chapter
• Sequential arrangement of chapters in accordance with the syllabus
• Tables and digrams to illustrate the text
• Text Questions culled from past examinations of Delhi University
• reader friendly format
• Lucid and simple language