Industrial Economics: An Introductory Textbook by R R Barthwal (New Age)

Salient features:

• Thoroughly updated textbook
• A new chapter on Advertising Strategy
• Expanded discussion of industrial policy and capital market in India
• Econometric techniques for measurement of industrial efficiency

Several topics like organizational and market structures, economics of scope and gravity index have been dealt in detail; this is an ideal textbook for both undergraduate and postgraduate students of economics, engineering, commerce and business management.

• The Scope of Industrial Economics and its History
• Industrial Efficiency: Concepts and Measurement
• The Organizational Form and Alternative Motives of the Firm
• The Elements of Market Structure, Market Conduct and the Conceptual Framework for the Study of Industrial Economics
• Demand Analysis
• The Cost Theory and Optimum Size of the Firm
• Market Concentration
• Diversification, Vertical Integration and Merger
• Market Structure and Innovation
• The Determinants of Profitability
• Industrial Finance and Accounting
• The Analysis of Financial Ratios and Relationships
• Investment Decisions
• Advertising Strategy
• Pricing Decisions
• The Growth of the Firm
• Industrial Location Analysis
• Government Regulation of Industry
• Labour Productivity
• International Dimensions of Industrial Economics
• Theory of Firm : Alternative Approaches
• Appendix
• Index