Digital Marketing by Seema Gupta

Digital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and e-marketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals alike.

Contents

• Introduction to Digital Marketing
• Display Advertising
• Search Engine Advertising
• Social Media Strategy
• Facebook Marketing
• LinkedIn Marketing
• Twitter Marketing
• Instagram & Snapchat
• Mobile Marketing
• Search Engine Optimization