Core Concepts In Fashion by Laura Dias

This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.

Contents

• Fashion Careers
• Fashion Terminology and the Merchandising Process
• Textiles and Design Development
• Historical Perspective
• Trend Forecasting
• Consumer Behavior in Fashion
• Marketing Fashion Products
• Global Sourcing
• Retailing in a Vibrant World
• Retail Buying
• Chapter 11: Appendix and Cases