My Cart :

0 item(s) - Rs. 0.00
You have no items in your shopping cart.

0

My Cart :

0 item(s) - Rs. 0.00
You have no items in your shopping cart.

0

More Views

CB Gupta Principles of Marketing by Sultan Chand & Sons

Availability: In stock

Regular Price: Rs. 275.00

Special Price Rs. 260.00

You SAVE 5.45%

Quick Overview

Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3·4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level.
C.B. Gupta
Sultan Chand & Sons
OR

Details

Some of the distinctive features of the book are as follows: Full coverage of the prescribed syllabus Systematic arrangement of topics and analytical presentation. Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents. Extensive use of Tables and diagrams to illustrate the text Examples from Indian industry Reader friendly format and simple language Summary at the end of each chapter for quick-revision before the examination. Test questions culled from B.Com. (Hons.) examinations of Delhi University. Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3·4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES Comprehensive and analytical presentation of the subject matter. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. Tables and diagrams to facilitate understanding. Examples from Indian Industry. Summary at the end of each chapter for quick revision before the examination. Reader friendly format and simple language. Test questions culled from B.Com. (Hons.) examinations of Delhi University.

Additional Information

HSN Code 4901
Author C.B. Gupta
Language English
Subject : College Books Principles of Marketing
Binding Paperback
Publisher Sultan Chand & Sons
SKU CLBKSULT9243
ISBN / Product Code 9788180549243
Discount 5 - 10%

Write Your Own Review

You're reviewing: CB Gupta Principles of Marketing by Sultan Chand & Sons

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
Price
Quality

You may also be interested in the following product(s)