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Sultan Chand & Sons - Sultan Chand & Sons Online Store | College Books Online at Best Price in India

Showing 47 products

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  1.  CB Gupta Advertising and Personal Selling by Sultan Chand & Sons

    CB Gupta Advertising and Personal Selling by Sultan Chand & Sons

    The present book by C.B. Gupta is the second edition of the publication focuses on two important techniques of promotion, i.e., advertising and personal selling, divided in two sections. Section A is further divided into six chapters and covers the concepts, applications, approaches and various decisions taken under advertising, whereas Section B on personal selling is divided into four chapters which deals with the basic issues in personal selling and also presents various ways to manage the sales force effectively. Learn More
    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 295.00

    Special Price Rs. 290.00

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  2. CB Gupta Basic Business Communication by Sultan Chand & Sons

    CB Gupta Basic Business Communication by Sultan Chand & Sons

    The textbook details the basics of business communication from an organisational perspective for the students of B.Com (Hons.) preparing for the First Year Paper VII (a) syllabus. Salient Features & Innovative text explanation features. & Summary boxes for rapid recall. & Over 120 tables, illustrations, graphics and pictures for clearer understanding Learn More
    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 300.00

    Special Price Rs. 285.00

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  3.  CB Gupta  Politics, Ethics and Social Responsibility of Business by Sultan Chand & Sons

    CB Gupta Politics, Ethics and Social Responsibility of Business by Sultan Chand & Sons

    The objective of this book is to impart the basic knowledge of governance, ethics and corporate social responsibility of business in the global and Indian context. Distinctive features Learn More
    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 175.00

    Special Price Rs. 170.00

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  4. LM Prasad Organizational Behaviour by Sultan Chand & Sons

    LM Prasad Organizational Behaviour by Sultan Chand & Sons

    in Organisational Behaviour. Practices in Organisational Behaviour in Indian context have been discussed in two forms: discussion of findings of Indian research studies on different aspects of Organisational Behaviour and discussion of practices in Organisational Behaviour adopted by prominent Indian companies and business leaders. Thus, the present edition is ideally suited to MBA/PGDM, M.Com. and other relevant courses. Learn More
    Paperback L M Prasad Sultan Chand & Sons

    Regular Price: Rs. 500.00

    Special Price Rs. 495.00

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  5. Kanti Swarup Operations research by Sultan Chand & Sons

    Kanti Swarup Operations research by Sultan Chand & Sons

    Operations Research is a comprehensive book on operations management and research. The book comprises of chapters on operation research, linear programming problem, duality in linear programming, post-optimal analysis, and goal programming. This book is essential for 3rd and 6th semester students of computer science engineering, civil engineering and chemical engineering from all the technical universities of India. Learn More
    Paperback Kanti Swarup, P. K. Gupta & Man Mohan Sultan Chand & Sons

    Regular Price: Rs. 625.00

    Special Price Rs. 600.00

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  6. CB Gupta Business Environment by Sultan Chand & Sons

    CB Gupta Business Environment by Sultan Chand & Sons

    This book has been especially designed and written for B.Com.; BBA and other similar courses of Madras University, GGS Indraprastha University, New Delhi and other universities in the country. Learn More
    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 500.00

    Special Price Rs. 450.00

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  7.  CB Gupta Business Organisation and Management by Sultan Chand & Sons

    CB Gupta Business Organisation and Management by Sultan Chand & Sons

    Features

    written in a Clear and Concise Language.

    Systematic arragement and analytical Presentation

    Contains Latest data and Government Policies

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    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 400.00

    Special Price Rs. 380.00

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  8.  CB Gupta Principles of  Marketing by Sultan Chand & Sons

    CB Gupta Principles of Marketing by Sultan Chand & Sons

    Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3·4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. Learn More
    Paperback C.B. Gupta Sultan Chand & Sons

    Regular Price: Rs. 275.00

    Special Price Rs. 260.00

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  9. RL Gupta Financial Accounting by Sultan Chand & Sons (New Edition)

    RL Gupta Financial Accounting by Sultan Chand & Sons (New Edition)

    The subject matter of the text has been very well illustrated in all the chapters, Objective type questions have been included in all the chapters. Illustrations and unsolved practical problems have been taken from latest examination question papers of B.Com. (Hons.) and B.Com. (Programme) of University of Delhi. Learn More
    Paperback RL Gupta & VK Gupta Sultan Chand & Sons

    Regular Price: Rs. 395.00

    Special Price Rs. 390.00

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  10. RL Gupta Advanced Accountancy Volume-I by Sultan Chand & Sons

    RL Gupta Advanced Accountancy Volume-I by Sultan Chand & Sons

    It attempts to meet the varied requirements at different levels and yet it is a unified whole and the discussion flows logically from one chapter to the next. In all chapters after starting with the explanation of elementaries of a topic, the complexities of the advanced problems have been explained and solved in a lucid manner. At many places explanatory notes and alternative solutions have been given to widen the reader's horizon.

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    Paperback RL Gupta & M Radhaswamy Sultan Chand & Sons

    Regular Price: Rs. 595.00

    Special Price Rs. 580.00

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Items 1 to 10 of 47 total

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