Neeraj IGNOU Tourism Development Products, Operations and Case Studies (TS-2)

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About Neeraj IGNOU Tourism Development Products, Operations and Case Studies (TS-2)

This present book contain following chapters:-

Block 1 Understanding Tourists and Hosts
Unit 1 Profiling Foreign Tourists
Unit 2 Profiling Domestic Tourists
Unit 3 Guest Host Relationship
Unit 4 Sociology, Anthropology and Tourism
Block 2 Guides and Escorts
Unit 5 Discovering a Town : Guide and the City Tour
Unit 6 Describing a Monument : Taj Mahal
Unit 7 The Mountain Guide : Sherpa
Unit 8 Journey through a Museum
Unit9 Visiting National Park : A Guide's Perception
Block 3 Tourists Sites : Products and Operations I
Unit 10 Dance and Music: The Khajuraho Festival
Unit 11 The Business City : Bombay
Unit 12 Cuisines, Customs, Festivals and Fairs
Block 4 Tourists Sites : Products and Operations-II
Unit 13 Adventure and Sports
Unit 14 Beach and Island Resorts : Kovalam and Lakshadweep
Unit 15 Hill Stations of India
Unit 16 WildLife : Jim Corbett and Gir National Parks
Block 5 Tourists Sites : Products and Operations III
Unit 17 Pilgrimage
Unit 18 Festivals
Unit 19 Ethnic tourism
Unit 20 Crafts and Folk Art
Block 6 Promotional Skills : Case Studies I
Unit 21 Festivals of India : A Cultural Construction Abroad
Unit 22 Indiafest
Unit 23 Kalinga Bali Yatra
Unit 24 Palace on Wheels
Block 7 Promotional Skills: Case Studies II
Unit 25 PATA : A Study of Travel Mart
Unit 26 Marketing Overseas: Tourism Department, Government of India
Unit 27 State Government Tourism Promotional Plans : A Case Study of Maharashtra
Block 8 Learning from Other
Unit 28 SITA
Unit 29 Air India
Unit 30 Highway Services : Haryana Tourism
Unit 31 The Heritage Hotels

About the Publisher
Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks. Today Neeraj Publications has also become a prominent name in developingCustomized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.

More Information
Product NameNeeraj IGNOU Tourism Development Products, Operations and Case Studies (TS-2)
ISBN / Product Code65448
BindingPaperback
PublisherNeeraj Publications
Subject : College BooksTourism
HSN Code4901
Company DetailsPublished by Neeraj Publications, 1507, First Floor, Nai Sarak, Delhi (India) -110006. In case of any queries regarding products, please call at 91-11-23260329 or email at info@neerajbooks.com
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