Neeraj IGNOU Marketing (AMK-1)

About Neeraj IGNOU Marketing (AMK-1)

This book cover the following chapters:-

Block- 1 Basic Concepts of Marketing
Unit-1 Nature and Scope of Marketing
Unit-2 Marketing Environment
Unit-3 Markets and Market Segmentation
Unit-4 Consumer Behaviour
Block- 2 Product
Unit-5 Product Concepts and Classification
Unit-6 New Product Development and product Life Cycle
Unit-7 Branding and Packaging
Block- 3 Pricing
Unit-8 Objectives and Methods
Unit-9 Discounts and Allowances
Unit-10 Regulation of Prices
Block- 4 Distribution
Unit-11 Channels of Distribution I
Unit-12 Channels of Distribution II
Unit-13 Physical Distribution
Block- 5 Promotion
Unit-14 Promotion Mix
Unit-15 Personal Selling and Sales Promotion
Unit-16 Advertising and Publicity

About the Publisher
Neeraj Publications was established in 1982. The first book published by him was “Local Government”. The second title was “Applied Sociology”. Both were for students of Osmania University, Hyderabad and they were an immediate success. There followed a series of books, mostly that aimed at helping students in easily understanding the subjects and passing the exams with good marks. Today Neeraj Publications has also become a prominent name in developingCustomized study materials for several Universities / Institutions In the Self Learning Material (SLM) format.