Marketing and Managing Tourism Destinations by Taylor & Francis

This is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

Features:

• Considers Destination Marketing, Management and Destination Management Organisations in one Volume, aimed at UG Tourism Student audience.
• It covers core content taught on Destination Management or Destination Management and Marketing’ core modules taught at 2nd/3rd year UG level.
• The author is very experienced and a recognised authority on this topic.
• Accessible in terms of engaging writing style and integrating useful & appropriate features to aid understanding of difficult concepts.